4 ms·
I would be more interested in the psychology of people spending money in these games. I played countless casual mobile games, but uninstalled all of them withou
by mihaifm 8y ago
I would be more interested in the psychology of people spending money in these games. I played countless casual mobile games, but uninstalled all of them without spending a dime. It's probably out of principle, since I don't see any value in buying 10 gems in a mobile game. I also didn't find the need to buy cosmetic items either (skins and funny hats that some games offer as an alternative to paying the full price of the game).
However I did encounter a lot of people who gave in to temptations, either out of frustration, or the need to compare with others, or some other factors that I don't fully understand. That kind of analysys would've been more interesting.
- Kiro 8y agoI agree and would gladly participate in such a study (since I'm a whale, having spent five figures on mobile IAP).
- comboy 8y agoIs there that much difference between spending your time and your dollars? I'd argue that in most cases spent dollars value is negligible compared to spent time value.
- gjulianm 8y agoYes there is. A dollar is a dollar every time, but it is very different to spend two hours a week playing a game while commuting, for example, and spending those same two hours playing the game when you wake up and being late for work because of that (or replacing any other activity).
- derin 8y agoHypercasual games don't monetize through in-app purchases, but through advertisements (interstitial, banner, and rewarded video ads). A hyper-casual game is only profitable if it can retain a player for an extended period of time. So, there isn't a psychology behind people spending money in these games as most people aren't spending any money at all. That's one of the reasons why the genre is so popular.