> Today, the majority of hypercasual inventory is sold to other hypercasual games, or to cross promo campaigns from the same publisher — either way it’s hyperca

> Today, the majority of hypercasual inventory is sold to other hypercasual games, or to cross promo campaigns from the same publisher — either way it’s hypercasual advertisers running campaigns on hypercasual supply. Just another day in this perfectly normal and sustainable industry.