It's just a date. Ship something by this date. I would suggest shipping more than once before this date. I would not call that a deadline in the normal sense th

It's just a date. Ship something by this date. I would suggest shipping more than once before this date. I would not call that a deadline in the normal sense that it's used. Of course, dates should be used as part of the planning process, when necessary. The problem is that most deadlines are overly restrictive and used unnecessarily only to reduce the anxiety of the manager at the expense of the team's motivation. So the net result is less, delivered later.