I have tried a lot of fake meat in China where you get entire restaurants serving mock meat of every variety - beef, chicken, many types of seafood. Though t

I have tried a lot of fake meat in China where you get entire restaurants serving mock meat of every variety - beef, chicken, many types of seafood. Though the rest of the characteristics of the meal were the prime reason to consume them for me - the flavor, the style, the ambience. As a life-long vegetarian, the Impossible burger worked differently for me. I have been seeing ads for the beef burgers forever and used to wonder about them, without really feeling like trying them. This gave me a chance to see what the "real" texture of meat was. Distinctly different toi the plenty of vegetarian burgers I have had, it came across as lot more dense, more toothy (for lack of a better word) and lot more filling than a regular one. I had only encountered them in more trendy restaurants and an glad to see them in the mainstream now.