> Cheap soybeans makes meat cheaper, but the production of meat is inherently inefficient. I think we agree on this. > If the production of meat substitutes f

> Cheap soybeans makes meat cheaper, but the production of meat is inherently inefficient. I think we agree on this. > If the production of meat substitutes from soy could be made more efficient than the production of meat from soy It already is far cheaper from an energy-input (hence cost) and carbon-footprint perspective. https://impossiblefoods.app.box.com/s/edwcfyvojzsvzn5d633dxt4c4ehyzqq3 https://impossiblefoods.app.box.com/s/edwcfyvojzsvzn5d633dxt... That's why big chains like Burger King are moving to offer something in the space, not out of some ethical obligation about climate change or animal welfare. The difference is that Impossible and its competitors are making a product competitive with real meat, with nearly the same flavor and texture properties. That's the game changer as it opens a huge market that eschew traditional veggie burgers.