RTX provides a unified lighting model that "just works" out of the box. It's a feature that caters to AAA game artists, who want to spend more time doing art an

RTX provides a unified lighting model that "just works" out of the box. It's a feature that caters to AAA game artists, who want to spend more time doing art and less time rebaking textures for 2 minutes each time they change something and writing custom shaders for the cartesian product of every lighting scenario and every dynamic character model, not just to ensure things look realistic, but also to ensure entities in the world aren't lost in insufficient lighting. Gamers would probably prefer RTX not exist, but the decision to make a game mostly comes from within the company, and when management realizes just how many expensive GLSL-proficient shader devs they can replace with passion-fueled artists willing to slave for pennies...