1) Some people prefer higher quality, especially in single-player games with cinematic stories 2) Higher framerates up to a point. That point is probably about

1) Some people prefer higher quality, especially in single-player games with cinematic stories 2) Higher framerates up to a point. That point is probably about 200Hz. If GPU speeds increase to the point where everyone has 200fps capability, then RTX will be an important bump in quality. I think it's actually very good timing on NVIDIA's side to start pushing this now, so by the time that GPUs get powerful enough, the technology will be well-established. 3) Higher resolutions are also on the horizon. Ultrawide monitors, 1440p, 4k, etc are coming. Resolution has a very high impact on fps, an impact that can be larger than RTX-ON.