For me, there is no comparison - and I say this as someone with a freezer full of Morningstar Farm veggie burgers and has consumed thousands of that brand in my

For me, there is no comparison - and I say this as someone with a freezer full of Morningstar Farm veggie burgers and has consumed thousands of that brand in my life. The Meat Lovers burger is basically just a bigger Grillers Prime. Before cooking an Impossible Burger, it looks like ground beef, and the resulting veggie burger has striations and the cohesion yet crumbling nature of a real burger. Both the Meat Lovers and Grillers Prime look basically the same before and after cooking. (So much that my parents affectionately call them "hockey pucks.")