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I heard the following business story about McDonalds salads and I don't know if it's true but it sounds plausible: Apparently, McDonalds salads are not directl
by jasode 8y ago
I heard the following business story about McDonalds salads and I don't know if it's true but it sounds plausible:
Apparently, McDonalds salads are not directly all that profitable for them. So why do they offer them as an menu option?!? Because there is often one member in the car that would veto going to McDonald's if they didn't have a salad as an alternative to a meat burger. E.g. if mom vetoes McDonalds, they would lose the 3 potential burger sales to the dad & 2 kids in the car. Scenarios like that makes the salad option (and veggie/meatless burgers) worth it for them.
EDIT ... found one source about this: https://www.businessinsider.com/how-mcdonalds-uses-anti-veto-vote-menu-items-2013-3 https://www.businessinsider.com/how-mcdonalds-uses-anti-veto...
- el_benhameen 8y agoMakes sense. Sometimes the kid and I need something to do when it's dark or rainy and other things are closed, and the McDonald's down the road has a play area. Having something at least nominally healthy on the menu (nutrition of the dressing aside) makes going there an easier choice for me.