On the other hand, by purchasing vegan options at a fast food chain, they would be increasing the market signal for vegan food. Getting a massive chain to reori

On the other hand, by purchasing vegan options at a fast food chain, they would be increasing the market signal for vegan food. Getting a massive chain to reorient its supply logistics so that 0.2% of inventory is vegan instead of 0.1% could have a huge impact on overall animal welfare and environmental welfare.