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Two things I find interesting about the Lyft story: 1) In their prospectus they claim that 44% of all rides start/end in low-income areas. [a] 2) One of the k
by ithinkinstereo 8y ago
Two things I find interesting about the Lyft story:
1) In their prospectus they claim that 44% of all rides start/end in low-income areas. [a]
2) One of the key arguments they make in their fight against recent NYC regulations to raise the minimum pay for drivers is that raising prices directly leads to a fall in revenue (demand). [b]
So a large % of their users are price-sensitive, but raising prices cuts demand. A difficult path forward for reaching profitability indeed.
[a] https://www.sec.gov/Archives/edgar/data/1759509/000119312519091446/d721841d424b4.htm https://www.sec.gov/Archives/edgar/data/1759509/000119312519...
[b] https://blog.lyft.com/posts/2019/3/16/tlc-rules-impact-on-lyft-and-our-driver-community-1 https://blog.lyft.com/posts/2019/3/16/tlc-rules-impact-on-ly...