The only reason I refrain from actually stating what the project details are specifically is because the idea itself is relatively simple, but part of an untapp

The only reason I refrain from actually stating what the project details are specifically is because the idea itself is relatively simple, but part of an untapped market. I was hoping for more a pro/con type analysis. I am sorry for that, I was just hoping I could get some better indicators as to why I would choose one over the other without revealing what I am actually doing.