Reddit provides enough value for its users for them to invest the effort to learn some Markdown. This is due to Reddit's content and community being the main so

Reddit provides enough value for its users for them to invest the effort to learn some Markdown. This is due to Reddit's content and community being the main sources of value for the user, not it's text-formatting features. I couldn't say the same for this app. If they can't pick it up in two seconds, I think most won't bother.