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White Castle has had Impossible Burgers available for about a year now. Just interesting to see the trend emerging from what I would consider the "bottom-most"
by XaspR8d 8y ago
White Castle has had Impossible Burgers available for about a year now. Just interesting to see the trend emerging from what I would consider the "bottom-most" market segment. I suppose they had the most to gain from drawing in a meat-averse audience.
Whatever your feelings on this particular product, it seems that the perhaps-inevitable decline of the traditional meat industry is going to take place on many fronts (clean meats, plant hemes, alternative proteins, locavore provider networks, increased availability of traditional vegetarian cuisines).
- peterwwillis 8y agoI had the White Castle version, and my estimation is how it's cooked will be the biggest determining factor in its taste. Sadly, all the big fast food joints can't cook a burger worth a crap, so this plant burger probably won't sell much under their brands.
- jrochkind1 8y agoYou also can't really taste the beef in a white castle anyway! (And don't get me wrong, I'm a white castle fan. I also would not be shocked if I can't tell the difference between beyond and beef in a white castle. I definitely can in a full size burger).
- sampo 8y agoThe patty in the normal $1 White Castle slider is so thin, that the $2 Impossible Slider feels like an improvement already just because the patty is thicker.
- dsfyu404ed 8y ago> Just interesting to see the trend emerging from what I would consider the "bottom-most" market segment. Competition and innovation can be found wherever margins are thin.
- tracker1 8y agoIf it's cheaper than real meat... it doesn't surprise me at all.