Management via metrics is a really useful shortcut to generating alignment, but it is a shortcut. If you tell people that they need to move a number there isn'

Management via metrics is a really useful shortcut to generating alignment, but it is a shortcut. If you tell people that they need to move a number there isn't a lot of ambiguity and you can just keep beating the same drum over and over. Trying to align people on the whole business context is much harder and takes a lot more time though obviously much more valuable.