Speaking just for myself, yes a meat-replacement that tastes and feels very similar to real meat would be a huge step towards me eating less or no meat. There'

Speaking just for myself, yes a meat-replacement that tastes and feels very similar to real meat would be a huge step towards me eating less or no meat. There's a subset of people who are content with good vegan or vegetarian food. That set doesn't include me. I would however like to not eat meat anymore for ethical reasons. I lack the willpower however to commit to vegetarian and vegan food, because I absolutely do not like those dishes and I don't have the mental headspace to tackle that alongside with a dozen other improvements I'm trying to make in my life (eg. producing less trash, staying healthy, charity work, etc.) Compare it to the vape-pens that can replace smoking a cigarette. I'm not well versed enough to know if the numbers back up my intuition on this, but on face value I'd say that if vape-pens are available to help the subset of people who would like to stop smoking but are finding it too hard, why would that be a bad thing? The people who want to stop smoking completely can still do so.