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I'm hoping the Burger King trial goes well so we can get nationwide expansion, in large part to help bring the price down. That premium is still a little rough,
by 54mf 8y ago
I'm hoping the Burger King trial goes well so we can get nationwide expansion, in large part to help bring the price down. That premium is still a little rough, Impossible is in a lot of restaurants but doesn't have the in-store presence that Beyond Meat has at the moment. Scale, scale, scale!
- astura 8y agoThe newest version of the Impossible Burger is planning on being sold in stores. The older version only is in restaurants.