Craigslist is effective because the programmers on campus (just like the HR professionals or people in finance) don't think about the college paper as a place w

Craigslist is effective because the programmers on campus (just like the HR professionals or people in finance) don't think about the college paper as a place where people other than writers are looking. College coders are looking for gigs on Craigslist to fill their free-time, simply because they probably don't know there's an opportunity at your paper. Regarding talking to management, have them find out what the board members are paying their coders and have them call other college papers in the circuit to find out what the average is (and tell them to compare the rates they hear to the quality of the site). Its one of the beautiful things that I miss about the college paper world - other college papers aren't competitors, they're colleagues and welcome inter-paper exchanges.