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My company has multiple $50k/year clients that gross only 5-10million a year.
by goatherders 8y ago
My company has multiple $50k/year clients that gross only 5-10million a year.
- notahacker 8y agoSure, I've sold five figure licenses to companies turning over well under $1m when they've needed the service enough. But there's a difference between sometimes doing that and big sales to small companies being the main route to reaching 100m ARR. (And your business looks like its pitch is much closer to the "use us instead of hiring a marketing person" than "better SaaS" in my example anyway, and I guess your pricing strategy is more results-based than up front licensing cost-based)
- moorhosj 8y agoYou would need 2,000 of those customers to reach $100 million ARR.
- goatherders 8y agoAbsolutely, and I don't think that's a realistic goal for us. Was just pointing out a single data point to contribute about lower revenue companies investing 1%+ of their revenue into a tool.