> The cardinal sin of making media is condescension. Don't talk down to your audience, and don't make media you yourself wouldn't consume. (There might even be

> The cardinal sin of making media is condescension. Don't talk down to your audience, and don't make media you yourself wouldn't consume. (There might even be a broader lesson there.) Advertisers should pay attention to this more. Looking down at the "consumer" and downplaying the "audience"'s intelligence are still common practices. As you said, the broader lesson applies to all media. The same sin affects bad entertainment and bad journalism (or infotainment).