My approach has been changing jobs. You shouldn’t have to ask for a raise. Your company should know your value. If they don’t, go to a company who does. Don’t

My approach has been changing jobs. You shouldn’t have to ask for a raise. Your company should know your value. If they don’t, go to a company who does. Don’t bother with a counter offer because you’ll have to do it again and again. The company has already demonstrated they don’t value your work appropriately. Asking for a raise isn’t going to change that situation. Your only leverage is your willingness to leave, and you’ll only really have that if you have an offer in hand. And by the time you have that offer, you’ve already decided you’re leaving even if you don’t know it yet.