This is tough. The lie is probably originating from the executives in your company, so you probably can't just nip the issue in the bud and change the verbiage

This is tough. The lie is probably originating from the executives in your company, so you probably can't just nip the issue in the bud and change the verbiage of what you do. So, with that being said, you probably will have to start by voicing your concern to your most immediate superior. When you do this, don't immediately jump in as a whistle blower who is trying to implement justice (which I am sure you were not going to do, but just in case). Rather, have an honest conversation, and see if there is anything that can be done to create a more honest image of what you are doing. Hopefully they will have some sway or insights on how change can be brought about. If your boss is unwilling to hear you out, you might have a problem you can't fix. In this case, if the company is willing to deceive its customers for financial gain, then it is likely time to start looking for a new job elsewhere. In the long run, companies that do shady business practices get found out, and won't last very long. Luckily for you, it seems like you have an honest head and your shoulders, and will be a great candidate for a business that does things the right way.