The mass communication theory here is known as "Agenda Setting Theory" - Google Scholar results for Agenda Setting: http://scholar.google.com/scholar?q=agenda+s

The mass communication theory here is known as "Agenda Setting Theory" - Google Scholar results for Agenda Setting: http://scholar.google.com/scholar?q=agenda+setting+theory&hl=en&as_sdt=0&as_vis=1&oi=scholart http://scholar.google.com/scholar?q=agenda+setting+theory&#3...