At around 7 minutes he goes into Hanna Barbera's "Limited animation" including a surprising reference from Dextor's laboratory to the cheap animation style and

At around 7 minutes he goes into Hanna Barbera's "Limited animation" including a surprising reference from Dextor's laboratory to the cheap animation style and that animator Chuck Jones called it "Illustrated radio". The video puts the 80s era of licensed properties/toy cartoons (GI Joes, Transformers, etc.) as the first thing to really challenge HB due to the , and that during that time HB struggled to adapt and compete and that the Smurfs seemed like their only success during the era. He says they had a revival after being bought by Turner in the 90s and making decent cartoons for cartoon network but were ultimately absorbed by WB animation after the companies merged.