Think about someone who works at an non-profit NGO versus someone who works an 80 hour week at an investment bank. The NGO worker might only be making $30k/year

Think about someone who works at an non-profit NGO versus someone who works an 80 hour week at an investment bank. The NGO worker might only be making $30k/year but he stays because he really cares about his work. The investment banker might hate his job and hate the long hours but stay because of the high salary he'd be unlikely to match elsewhere. The NGO worker has high motivation and low reluctance, the i-banker has the opposite. The actual technical term for this is motivation vs. hygiene: https://en.wikipedia.org/wiki/Two-factor_theory https://en.wikipedia.org/wiki/Two-factor_theory