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I get what you're saying, and you're not wrong in general, but in this specific case, there are plenty of counter-examples. For example, there's an awful lot of
by ryanwaggoner 16y ago
I get what you're saying, and you're not wrong in general, but in this specific case, there are plenty of counter-examples. For example, there's an awful lot of affiliate marketers out there who have found that video squeeze pages convert at a much higher rate than text squeeze pages. And they only know that because they tested the shit out of the options, not because they prefer one over the other.
I hate watching a 5-minute video when I could skim-read a 30-second block of text instead. But I'm not necessarily representative of the population as a whole. And specifically as it relates to text over video, a huge number of people are finding that video converts better than text for their audience. YMMV.
- Flenser 16y ago>I hate watching a 5-minute video when I could skim-read a 30-second block of text instead. But it may be that even if the majority of people feel like that the people that will watch the video will convert better than the people that will read or skim-read a block of text.