> Scientists themselves can't really pay attention to it without breaking the entire funding model of non-STEM sciences. I can't speak for other social science

> Scientists themselves can't really pay attention to it without breaking the entire funding model of non-STEM sciences. I can't speak for other social sciences, but in academic economics/econometrics the error-in-variables/measurements problem is a very old and well known issue. (It was in my undergraduate econometrics class.) See e.g. these decades old articles: https://www.jstor.org/stable/pdf/1401917.pdf https://www.jstor.org/stable/pdf/1401917.pdf https://www.jstor.org/stable/1913020 https://www.jstor.org/stable/1913020 Of course it still gets ignored in plenty of emperical economic research, but as you mentioned the main issue is probably the incentives facing the researchers.