> This is so ridiculously untrue. There are so many businesses you can run that are almost impossible to fail. There are so many failures that are actually just

> This is so ridiculously untrue. There are so many businesses you can run that are almost impossible to fail. There are so many failures that are actually just "OK" in that they break even or lose a little money or whatever but don't actually cause you any problem to wind down. This is so ridiculously untrue :). Not a single business is easy. You can’t just coast and get break even. You have to slog from day to day. And if you’re not growing, you’re shrinking. I know that’s not a popular thing to say these days, but I believe that to be true even apart from the wild excesses of capitalism. In a free market, if you’re not constantly reinventing to keep people engaged, no matter what your business, you are going to fail soon enough. People get bored and move on, even if you’re laying golden eggs, people will get bored.