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Commenters on Reddit note that it is already April 1st in New Zealand...

• detaro 8y ago
  Although the blog post announcing it was published 29th of March, which doesn't overlap April 1st anywhere. Sloppy setup for the April fools joke.
  • omix 8y ago
    I think it's quite clever, announce way ahead of time so its believable and then add j/k on April 1st after grabbing all the publicity.