> Election integrity is a media hysteria. Nobody is forcing anyone to vote in a particular way. It's not about forcing people to do something. No ads, about a

> Election integrity is a media hysteria. Nobody is forcing anyone to vote in a particular way. It's not about forcing people to do something. No ads, about any topic, can force anyone to do anything. Yet billions of dollars are spent every year on ads. This money is spent not because it can force people to do things, but because it can influence people. This influence leads to real, concrete effects. Coca Cola isn't forcing anyone to buy Coke, but they can influence people, and on a population level their ads can lead to more people buying Coke. The key to understanding this is to not consider the matter in terms of any one individual, but in terms of a population of people, and thinking of the influence as a statistical nudge in a particular direction.