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If you need drivers to stay on the platform, and acquiring drivers is extremely expensive, paying them less won't help with driver retention (unless you're maki
by PopeDotNinja 8y ago
If you need drivers to stay on the platform, and acquiring drivers is extremely expensive, paying them less won't help with driver retention (unless you're making them so rich they retire). If you engage in a race to the bottom on rates with your competition, you'll end up having to spend more on driver acquisition and retention.
If you take care of your drivers, they will want to drive for you more frequently, and your rides will have more drivers available. Sure, the price of rides will be a bit higher, maybe a lot higher, but it'll be sustainable.
And here's me speculating... there's only one case where lowering driver pay makes sense, and that's lowering your prices to drive someone else out of business. If Uber is facing so much competition from Lyft & others, they won't be around once people get sick of giving them money. And by pissing off their drivers, they're creating a spot in the market for a higher end competitor to come in. Once a socially responsible, fair trade competitor gets established, it'll be hard for Uber to raise their rates again, because they have a bottom of the barrel reputation.
Of course I'm not in charge of running a ride sharing company, and there are plenty of people who have good intentions at suck at business. Maybe I'm one of the people that naturally walks the path of good intentions that leads straight to hell. Who knows.
- abernard1 8y agoI'm going to put an alternative view here. My guess is Uber has actually done enough legwork and figured out that contrary to these sob stories in the press, there are more than enough drivers that 1) have efficient vehicles that are cheaper to operate and 2) are willing to work for that profit in quantities to cover demand. If the rates Uber is providing drivers are so dismal they're protesting in the street, frankly, they should quit. No one is forcing drivers into a money-losing proposition. I'm especially unsympathetic given that they're paid on a per-transaction basis and there are alternative ridesharing companies out there. Those drivers can go work for a company that charges more for rides, and passengers who care about that can choose that option. The fact that passengers currently seem unwilling to pay for that (somehow we never consider it "socially responsible" that passengers are provided cheaper service...) makes me think that will be unlikely in the short term.
- jtms 8y agoRight?? So many commenters are acting as if these drivers are somehow obligated to work there. Just. Go. Elsewhere. You are not entitled to the perfect job simply because you are alive. What the hell happened to personally responsibility/accountability?
- PopeDotNinja 8y agoThe solution to getting a better job is not simply leaving your current job. A lot of people have a shit job because they can't get a better job. A lot if people are homeless because they can't get a job at all. It's not that damn simple. Source: white middle class male in San Francisco couldn't get a job for most if 2009, eventually ended up homeless.
- shdh 8y agoWhy did you assume it's expensive to obtain drivers?