Precisely. It doesn't take very many A/B tests on lead-gen forms to realize you can get much better conversion rates if you're willing to trick your users into

Precisely. It doesn't take very many A/B tests on lead-gen forms to realize you can get much better conversion rates if you're willing to trick your users into clicking on stuff. "Learn More" isn't a better title for that button, it's a deliberately misleading title for that button. You can have a button labelled "Get a free puppy" and a button labelled "Spam me every 24 hours and sell my e-mail address to the highest bidder". Guess which one will convert better; Guess which one is honest.