> interest in pushing people to the fringes (maybe people at the extremes click more ads or something). This theme has been explored in quite many articles on

> interest in pushing people to the fringes (maybe people at the extremes click more ads or something). This theme has been explored in quite many articles on news and advertisement. It is not that extreme stories get people to click more on ads, but it keep people engaged for longer and looking at more content. More views, more engagement with the publishing site, and more ad impressions. I recall reading that there exist an interesting link between moral outrage and dopamine highs. It basically becomes a drug which publishers see as increased user engagement.