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This doesn't make much sense to me. Apple is the tech marketing messiah, why would they announce AirPower at a major product demo and think that it somehow wou

This doesn't make much sense to me. Apple is the tech marketing messiah, why would they announce AirPower at a major product demo and think that it somehow wouldn't be hyped? This is a really strange fumble for them. It was also listed as a major feature for the new AirPods, that doesn't seem like something Apple would slap on a box knowing they probably weren't going to ship, especially if was a "silly accessory." I can totally see an engineering team BSing leadership on the product readiness, but there had to be internal pressure on this. Apple knows this looks bad after investors weren't super impressed with the News+ demo.

chrischen 8y ago
They overpromised and didn’t deliver, to avoid under delivering.
acomjean 8y ago
I think the mea-culpa announcement "This isn't going to be shipped", is better than stringing it along for months and leaving people in the dark. Your right though, their main problem was announcing it too early. There are probably legal ramifications to this. Back in the day "intelivision" announced a keyboard component for their console in ads. They didn't ship.. It kept slipping. Then the FTC (government) started fining them for false advertising. So they finally released one (It was junk, we had one). "Complaints from consumers who had chosen to buy the Intellivision specifically on the promise of a "coming soon" personal-computer upgrade, eventually caught the attention of the Federal Trade Commission (FTC), who started investigating Mattel Electronics for fraud and false advertising. " https://en.wikipedia.org/wiki/Intellivision https://en.wikipedia.org/wiki/Intellivision
- kamikaze675 8y ago
  I enjoyed the Intellivison II with the voice synthesis module. I have fond memories of playing B-17 bomber and burgertime.
  - acomjean 8y ago
    I did love that console. Football, armor battle, pitfall,burger time etc. The keyboard adapter however wasn’t good for programming. I think it had like 2kb of memory. The keyboard adapter only game “mindstrike” game was pretty fun.

chrischen 8y ago

They overpromised and didn’t deliver, to avoid under delivering.

acomjean 8y ago

I think the mea-culpa announcement "This isn't going to be shipped", is better than stringing it along for months and leaving people in the dark. Your right though, their main problem was announcing it too early. There are probably legal ramifications to this. Back in the day "intelivision" announced a keyboard component for their console in ads. They didn't ship.. It kept slipping. Then the FTC (government) started fining them for false advertising. So they finally released one (It was junk, we had one). "Complaints from consumers who had chosen to buy the Intellivision specifically on the promise of a "coming soon" personal-computer upgrade, eventually caught the attention of the Federal Trade Commission (FTC), who started investigating Mattel Electronics for fraud and false advertising. " https://en.wikipedia.org/wiki/Intellivision https://en.wikipedia.org/wiki/Intellivision

kamikaze675 8y ago
I enjoyed the Intellivison II with the voice synthesis module. I have fond memories of playing B-17 bomber and burgertime.
- acomjean 8y ago
  I did love that console. Football, armor battle, pitfall,burger time etc. The keyboard adapter however wasn’t good for programming. I think it had like 2kb of memory. The keyboard adapter only game “mindstrike” game was pretty fun.