I'm guessing one of the aims of this deal was to increase exposure. From the standpoint of adding 1000 extra customers to support which have very little future

I'm guessing one of the aims of this deal was to increase exposure. From the standpoint of adding 1000 extra customers to support which have very little future value (maybe some will take up bigger plans) for a relatively small amount of short term cash it doesn't make a load of sense.