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I wonder how much of a factor randomness was... It’s the social media equivalent of winning the lottery...somebody is going to win, and trying to explain why a

I wonder how much of a factor randomness was... It’s the social media equivalent of winning the lottery...somebody is going to win, and trying to explain why a particular post went uber-viral may by futile.

naniwaduni 8y ago
Unlike certain kinds of lottery, there's no reason to assume that "somebody is going to win".
- wahern 8y ago
  Facebook? Slate? AFAIU, advertisement margins don't scale linearly with popularity, so viral content probably brings in more money even if the total number and exposure time of advertisement impressions remains constant in the aggregate.
- NikkiA 8y ago
  What? There has to be a 'most shared story', so something does have to win, unless you're going to get nitpicky about 2 stories that each had 49,994 shares or something.
  - naniwaduni 8y ago
    It is perfectly conceivable for no particular stories to have much nonlocal impact, with nothing going viral. Sure, there'll be a 'most shared story', but that doesn't need to be a meaningful position.