In this case it's not looking to your neighbor to derive credibility, it's to derive utility. I mean, if I buy a hammer, I couldn't care less whether anyone el

In this case it's not looking to your neighbor to derive credibility, it's to derive utility. I mean, if I buy a hammer, I couldn't care less whether anyone else uses it. Its utility is entirely decoupled from the amount of users. In this case, you're not buying into a hammer, because utility is dependent on the number of users. If "//cat.dog.goose" means nothing to anyone around me, I can't use it to communicate a location to anyone around me. Maybe it shouldn't just be taken as "the darkest most evil sentiment" but as the general reaction consumers will have to products or services where utility is a function of adoption. With any luck, some few people will insist on using it and kickstart more widespread adoption, but that's just it: luck.