> Any competitor wanting to get its foot in the door would only need to pay Google enough money Or indeed Google develops a competitor themselves if Uber and L

> Any competitor wanting to get its foot in the door would only need to pay Google enough money Or indeed Google develops a competitor themselves if Uber and Lyft gain 9-digit valuations. It could do that in less than a year and for a few hundred millions at most. Taking a page out of Apple's book of vertical integration and squashing popular services with in-house offerings.