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Raise your hand if you thought we would be talking about the font that is on a credit card. That my friends is the power of Apple marketing. Its another show
by jalgos_eminator 8y ago
Raise your hand if you thought we would be talking about the font that is on a credit card. That my friends is the power of Apple marketing. Its another show of wealth that upper middle class people will get to feel rich.
- jws 8y agoI’ll go there. The font is tailored to the limitations of the process. The laser isn’t going to make super angular inside corners so you want to limit the curvature of your outline. The default would be to go with a VAG Rounded or similar plotter mimicking font, but they haven’t gone there. We still have the nicely varying stroke weights. Then there is the laser process in the logos which uses two passes to make a V shaped bottom on the stroke so produce glints of specular reflection. This may not be totally new, but I’ve never seen one before. That’s a lot of attention to detail. Let’s contrast to American Express. My last three physical plastic cards have had their mag strips wear off, the signature strip one one couldn’t actually be written on with any pen I tried, the CVV rubs off so you can’t read it (hint: you need this to request a new card, so memorize it before it is gone) and one of them delaminated. Just bog standard plastic cards that have been evolving for half a century and I’m lucky to get 2 years service out of it. I don’t have an Apple card yet. Maybe we’ll be reading about cardgate in 6 months and people moaning that they want their 2015 Barclays backed card back.