This is all just about adverts. The BBC is gearing up to include ads in podcasts served to users outside the UK (some of you might have noticed them on their p

This is all just about adverts. The BBC is gearing up to include ads in podcasts served to users outside the UK (some of you might have noticed them on their podcasts, I've heard them on a few episodes/podcast with no discernable pattern [they might be A/B testing]). The BBC needs listening metrics for this to be the extra revenue stream they hope for as well as being able to change out the ads for individual streams.