The problem was not that the redisign was expensive - we are talking about trillion dollar market here but that it was slow - clean sheet = 10 years. Making an

The problem was not that the redisign was expensive - we are talking about trillion dollar market here but that it was slow - clean sheet = 10 years. Making an octopus by nailing four more legs to the old 737 5-6 years. I am fairly certain that if boing could have solved the timing issue by throwing money at it they woyld have done so.