Yeah I think Google really screwed up when they forced YouTube into the G+ framework and started enforcing a sort of real ID with small exceptions (allowing sin

Yeah I think Google really screwed up when they forced YouTube into the G+ framework and started enforcing a sort of real ID with small exceptions (allowing single letter initials). I think the exceptions can after an uproar. The biggest challenge was people didn't see a reason to use it since the market was already saturated. Also they didn't provide any good tools for automating content creation which helped them avoid spam but also made it less than trivial for content creators to implement a G+ presence.