In my view there are two things FB achieved; they got people to come, and they got people to stay. G+ got people to come, had an amazing position to abuse thei

In my view there are two things FB achieved; they got people to come, and they got people to stay. G+ got people to come, had an amazing position to abuse their monopoly just like with Chrome, but failed to hold them there. And I believe the interface might have scared some away but I also believe there was nothing fun to occupy your time with while you're waiting for the next notification high.