I thought it was a great idea as a social network graph, so you could share things on various Google properties (e.g. ACLs for photos). It also had a lot of pot

I thought it was a great idea as a social network graph, so you could share things on various Google properties (e.g. ACLs for photos). It also had a lot of potential as a contact sync method. Too bad Google kept promoting it like it was just another Facebook news feed.