Consumers hated Windows Mobile and loved the iPhone so with WP7 they moved to a more locked-down iPhone-like model. That makes sense to me - but I think the re

Consumers hated Windows Mobile and loved the iPhone so with WP7 they moved to a more locked-down iPhone-like model. That makes sense to me - but I think the reasoning might be more complex? I think UI simplicity and UX constraints helped to ensure the iPhone's interface became so successful. I don't think that this (well considered) simplicity should be confused for openness. In relation to openness, I'd imagine the main reasons for producing a more locked-down (closed) system, would have been the carrier's desire to control their customer's experience and Microsoft's desire to create a profitable mobile-app ecosystem. I still think it would be possible to create a pleasing UI and UX, for a (relatively) open OS like Android. I think such a thing could potentially please users as much the (closed) iPhone OS.