Netflix Roku box is a step in the WRONG direction in my opinion. Integration in existing tech (360, ps3, wii) would be much better/cheaper for both consumers an

Netflix Roku box is a step in the WRONG direction in my opinion. Integration in existing tech (360, ps3, wii) would be much better/cheaper for both consumers and Netflix. As a consumer I don't want to spend 100 bucks on a box just to rent movie. Netflix needs to target consumer hardware vendors and partner and integrate their software/service with them.