3 ms·

It is actually a form of "foot in the door" https://en.wikipedia.org/wiki/Foot-in-the-door_technique https://en.wikipedia.org/wiki/Foot-in-the-door_technique.

It is actually a form of "foot in the door" https://en.wikipedia.org/wiki/Foot-in-the-door_technique https://en.wikipedia.org/wiki/Foot-in-the-door_technique. If you see a high pricing on their webpage you might go away immediately. But if you make the effort to calling them, you are already committing yourself and you are more likely to accept a higher price than you would have if it was easily accessible.

imglorp 8y ago
Not a marketing person, but there also has to be value in the lowest possible bar to begin participating, and then a higher one later to increase engagement with public price menus. "Call now for sales pitch" is not that: it means secret deals and whatever they can haggle out of you. Look, even this dinosaur got it right: https://azure.microsoft.com/en-us/pricing/details/api-management/ https://azure.microsoft.com/en-us/pricing/details/api-manage...
- jnaddef 8y ago
  You are absolutely right, there is actually a whole panel of different techniques that aim at getting you accept offers you would not accept straight on. I believe as a consumer it is important to be aware of those different manipulation techniques so you can step back and take a rational decision. For example in case of call for sale, it should trigger an alarm telling you to walk away. If you have a high interest in the product and want to call anyway, make sure to know what price you are willing to pay BEFORE calling and do not commit to anything during the call.
- WJW 8y ago
  TBH though: - You are WAY underestimating modern Microsoft, they may be a dinosaur in that they are a relatively old company but they are definitely still one of the bigger predators around. - Not every business has the same target audience. Some companies desire "everyone" and will make the barrier as low as possible; some companies will purposely target only those customers with the money and commitment to call a sales team and will not make the effort to support customers who are not worth the attention.

imglorp 8y ago

Not a marketing person, but there also has to be value in the lowest possible bar to begin participating, and then a higher one later to increase engagement with public price menus. "Call now for sales pitch" is not that: it means secret deals and whatever they can haggle out of you. Look, even this dinosaur got it right: https://azure.microsoft.com/en-us/pricing/details/api-management/ https://azure.microsoft.com/en-us/pricing/details/api-manage...

jnaddef 8y ago
You are absolutely right, there is actually a whole panel of different techniques that aim at getting you accept offers you would not accept straight on. I believe as a consumer it is important to be aware of those different manipulation techniques so you can step back and take a rational decision. For example in case of call for sale, it should trigger an alarm telling you to walk away. If you have a high interest in the product and want to call anyway, make sure to know what price you are willing to pay BEFORE calling and do not commit to anything during the call.
WJW 8y ago
TBH though: - You are WAY underestimating modern Microsoft, they may be a dinosaur in that they are a relatively old company but they are definitely still one of the bigger predators around. - Not every business has the same target audience. Some companies desire "everyone" and will make the barrier as low as possible; some companies will purposely target only those customers with the money and commitment to call a sales team and will not make the effort to support customers who are not worth the attention.