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The amazing thing is that Apple (Steve Jobs?) succeeded in noticing this talented individual and promoting him to a position where his designs could be realized

by wensing 18y ago

The amazing thing is that Apple (Steve Jobs?) succeeded in noticing this talented individual and promoting him to a position where his designs could be realized. "With his dramatic return to the company in 1997, Steve Jobs began to revive Apple’s fortunes and return it to the industry leader that it is today. Jonathan Ive was instrumental to this turnaround, and under the new Jobs-led Apple he was promoted to Senior Vice President of Industrial Design and began a period of unrivaled creativity and innovation which continues to this day." http://www.jonathanive.com/biography/ http://www.jonathanive.com/biography/

eugenejen 18y ago
I think Steve Jobs noticed importance of production design during the time he worked on Next. I remembered an old profile for him in Time sometime around he going back to Apple. He criticized the design on laundry machines and used a rare German laundry machine that's very quiet in his house. I am a programmer myself and I know I don't have so much talent in design. I noticed that at least in web industry before Web 2.0, web designers were treated pretty badly by most management teams because they think designers just need to type in some HTML code/cut and paste some photoshop and site is done. What they don't understand is a good designer has to put himself/herself into users' shoes and experiences it when they make design choice and a bad choice will kill the site. I am actually happy that at least now when you meet a management team that ignores the importance of design, you can raise the popularity of good design such as iPod, iPhone as counter point to persuade them that a good design helps sales. In this part, I really appreciate what SJ and JI has been doing for rest of us.
- michaelneale 18y ago
  " I noticed that at least in web industry before Web 2.0, web designers were treated pretty badly by most management teams because they think designers just need to type in some HTML code/cut and paste some photoshop and site is done." It wasn't just the managers - the general view was that design == graphic design (nothing to do with usability). Plus graphic design students saw $$$ and suddenly went into web (I saw that a LOT, more so then any management problem).
  - gaius 18y ago
    A lot of it was the designers themselves. I remember one who genuinely believed "users like a challenge" and everything he came up with, from page layouts to actual workflow was like a puzzle. Fine, except we were working on corporate intranets. He didn't last long.

by wensing 18y ago

eugenejen 18y ago

I think Steve Jobs noticed importance of production design during the time he worked on Next. I remembered an old profile for him in Time sometime around he going back to Apple. He criticized the design on laundry machines and used a rare German laundry machine that's very quiet in his house. I am a programmer myself and I know I don't have so much talent in design. I noticed that at least in web industry before Web 2.0, web designers were treated pretty badly by most management teams because they think designers just need to type in some HTML code/cut and paste some photoshop and site is done. What they don't understand is a good designer has to put himself/herself into users' shoes and experiences it when they make design choice and a bad choice will kill the site. I am actually happy that at least now when you meet a management team that ignores the importance of design, you can raise the popularity of good design such as iPod, iPhone as counter point to persuade them that a good design helps sales. In this part, I really appreciate what SJ and JI has been doing for rest of us.

michaelneale 18y ago
" I noticed that at least in web industry before Web 2.0, web designers were treated pretty badly by most management teams because they think designers just need to type in some HTML code/cut and paste some photoshop and site is done." It wasn't just the managers - the general view was that design == graphic design (nothing to do with usability). Plus graphic design students saw $$$ and suddenly went into web (I saw that a LOT, more so then any management problem).
- gaius 18y ago
  A lot of it was the designers themselves. I remember one who genuinely believed "users like a challenge" and everything he came up with, from page layouts to actual workflow was like a puzzle. Fine, except we were working on corporate intranets. He didn't last long.