I once thought about W3W like a DNS. Registered companies and businesses could purchase a "number plate" e.g. "jakes.superior.plumbing" and then keep that numbe

I once thought about W3W like a DNS. Registered companies and businesses could purchase a "number plate" e.g. "jakes.superior.plumbing" and then keep that number plate on a subscription basis, much like owning a domain name. If the business moved address, the geographic coordinates could be updated in the back-end so that "jakes.superior.plumbing" always resolved to the correct location. This, I thought, would be a great monetization strategy and beneficial to many businesses. Even for folks who live in e.g. Dubai or rural areas where there there has been no proper addressing strategy from the municipal side, to be able to purchase a "name" of 3 words or whatever, in order to be found easily - would be hugely beneficial. Furthermore, instead of the 3 words being hard-coded to a specific cell on a world-grid, you take the name with you. If you move house, or move business, just change the coordinates and keep the name. I did mention this to W3W management when I spoke with them in past dealings; they brushed the idea off as useless because they didn't have the means or capacity to maintain a changing directory of names/coordinates. Or perhaps they just thought my idea was silly compared to their approach of dividing the world into trillions of cells and giving each cell an identifier.