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Can someone explain me what is the business model for WSJ of acquiring new readers. If new readers can’t even read the article to know if it’s worth subscribing
by usaphp 8y ago
Can someone explain me what is the business model for WSJ of acquiring new readers. If new readers can’t even read the article to know if it’s worth subscribing or not. It looks like they only rely on older people who used to read WSJ when it wasn’t behind a paywall
- gamblor956 8y agoThe WSJ has a well-deserved reputation for its financial analysis. People in business and especially in finance will gladly pay for the subscription. They don't really care if anyone else reads the paper; the expected return on a non-core subscriber isn't worth much more than the cost of acquisition, so there's not much point to changing their business model to chase gadflies. At the same time, non-core readers are a large source of potential revenue, so they make their stories available through some means (like Apple News) in a manner that allows them access to a large non-core market while protecting their core subscription model.
- coolspot 8y agoBrand name recognition + citations. When potential subscriber sees that everyone links wsj news, but (s)he can't read it, eventually (s)he subscribes.
- naravara 8y ago>Can someone explain me what is the business model for WSJ of acquiring new readers. If new readers can’t even read the article to know if it’s worth subscribing or not. It looks like they only rely on older people who used to read WSJ when it wasn’t behind a paywall They give them out for free in colleges, especially in business schools. Many corporate offices and law firms and stuff also have subscriptions that they maintain.